Projects

Nike

Brand Film

Filming

Due Date

Mar 28

25d

Current Edit

V3

In progress

Frame.io

Open project

Click to open ↗

Tasks

3 open

1 completed

Brief

A 90-second brand film for Nike's Spring 2026 running campaign. Focus on everyday athletes in urban environments. Tone: gritty, real, aspirational. Deliverables: 1x 90s hero film, 3x 15s cutdowns for social.

Phases

Pre-Production

Jan 10 → Jan 28

Location scouting, casting, logistics.

Filming - Day 1

Jan 29 → Jan 29

Urban run sequences. City centre.

Editing

Feb 1 → ongoing

Assembly cut of Day 1 footage. James cutting.

Filming - Day 2

Feb 20 → Feb 20

Track and park sequences.

Colour Grade

Mar 10 → Mar 14

Delivery

Mar 28 → Mar 28

90s hero film + 3x 15s cutdowns.

Edit Versions

v1
ApprovedJan 10

Rough cut. Client happy with pacing, requested colour grade adjustment.

View
v2
Changes requestedFeb 1

Colour graded. Client wants the final 10 seconds reworked.

View
v3
In progress

Final 10s rework in progress.

Tasks

Send v3 to James once ready

Mar 1

Deliver social cutdowns

Mar 28

Confirm shoot locations for day 3

Feb 25

Book colour grade suite

People

Editor

James Okafor

james@edithaus.co

Client

Nike

marketing@nike.com